Landing pages

Juniper

I designed wireframes and wrote conversion optimised copy and UX copy for several landing pages for Juniper.

Click below to view each in PDF format.

• Homepage

• Weight loss page

• Deep on the science

• About us page

• Juniper Vs Moshy performance LP

• Juniper Vs GPs performance LP

• Older demographic performance LP

• Google search performance LP

• What's your 'why'? campaign LP

• Daily Essential Superblend product page

• Daily Fullness + Digestion Blend product page

Fire Forensics

New website design and content for Fire Forensics — Australia's leading fire investigators.

I supported with web design and SEO copywriting for landing pages and case studies, and developed the brand tone of voice and messaging to educate audiences about fire investigation in a scientific yet digestible and entertaining way.

I also developed a weekly EDM newsletter for their subscribers.

Phytologic

Phytologic is an Australian vitamin company housing three brands - Anthogenol, Rochway and Henry Blooms.

Each brand has a distinct identity and market, and previously had separate e-comm websites. In 2022, Phytologic wanted to create a holistic wellness destination with a community feel, where customers could shop wellness products across all Phytologic brands.

I supported on the website launch with SEO copywriting, updated product descriptions, and web design.