Medical weight loss safety

Background

Fear of side effects and weight regain are among the top reasons Australians hesitate to start GLP-1s. And the truth is that both are very common — unless you have the right support.

Instead of ignoring these valid concerns, we developed a campaign for TV and YouTube that addressed them head on.

By openly discussing fears and misconceptions around GLP-1s, we destigmatised the conversation and positioned Juniper's high-touch clinical care and wraparound support as the solution to effective, safe, and sustainable weight loss.

Responsibilities

Scripting, talent casting and selection, talent direction, and overseeing the edit in post.