Menopausal weight gain

Background

90% of women gain weight during menopause, but it's often overlooked by health professionals and society as 'just part of ageing'. This leaves women feeling misunderstood and expected to 'deal with it' in silence.

The Juniper program is designed to support women with science-backed weight loss solutions throughout all life's stages. With empathetic and empowering messaging, real patient testimonials, and education from healthcare professionals, we help women feel heard, seen, and empowered to choose a weight loss program that's built for their changing biology.

Here's a selection of top performing ads I've developed for Juniper targeting women 45+.

Responsibilities: Briefing and performance strategy, scripting and copywriting, directing shoots and talent, creative direction and feedback, voice overs