Obesity is a disease
Background
Up to 80% of our weight is determined by genetics, with hormones, metabolism, and environment also playing a major role. So why does society still frame obesity a motivational issue?
Juniper recognises obesity as a complex medical condition — not a personal failure. Our evidence-based care helps address the underlying biological factors influencing weight. Because for many women, diet and exercise alone just doesn't cut it.
Our 'Obesity is a disease' performance content unpacks the science around obesity and GLP-1 treatments with easily digestible and empowering messaging, challenging outdated health advice to help women understand their bodies and take control of their health with confidence.
Below is a selection of top-performing content I produced for Juniper across YouTube, radio, and Meta.
This YouTube creative was developed with Juniper ambassador and Olympic athlete Leisel Jones to show that weight is about more than willpower, and treatment isn't shameful — it's healthcare.
Responsibilities: Collaborated on creative concept, art direction, and scripting
Meta optimised alt and ambassadorship announcement for Leisel Jones campaign
